Pure

Blending Technology and Design

PureBlend is a creative software|web|graphic|media design firm. In addition to software, websites and web applications, we create video communications, presentations, brand identities, advertisements, brochures, and other graphically designed materials.

Software Development Expertise

Our team members have developed commercial software products for the Macintosh, Windows, Newton— and now iPhone/iPod Touch platforms. Our engineers have designed and developed software for Apple, Symantec, Honeywell, Extensis, Nova, PureBlend, DublClick, BroadCastSoft and Software Unboxed.

Website and Web Application Development

We’ve been developing for the internet ever since there was an internet. Our specialty is the design and construction of database-driven websites (web applications). We invite you to explore our web development portfolio at our graphic design website.

We’re not just another bunch of geeks

Our technical, design, and marketing skills help our clients transform each of their software and communications projects into effective marketing tools. We offer the efficiency and convenience of collaborating with a single attentive, creative partner who can integrate cyberspace and real-world materials.
CLIFF JOYCE, PROGRAMMER/DESIGNER
Cliff has a background in software engineering, web development, design, marketing, and has entrepreneurial experience. He holds a degree in fine art from the California Institute of the Arts. Between the founding two design and media agencies (ArtWord Graphics, and PureBlend New Media Design Group), Cliff also launched and ran a pair of technology companies (DublClick Software and BroadCastSoft). He is well-versed and equally comfortable in the worlds of technology, design, advertising, marketing, and media production.

, PROGRAMMER/DESIGNER
Eric is a web site and web application developer. A native Oregonian, Eric founded a web design firm while studying science and technology at the University of Oregon. He joined the BroadCastSoft engineering team, and later followed Cliff Joyce to PureBlend. His professional expertise ranges from digital photography, to UNIX system administration, and online object-oriented database design. Eric's passion is to simplify the integration of technology, marketing, and art.

KAREN JOYCE, DESIGNER/WRITER
Karen Joyce is an accomplished graphic designer and copywriter. Karen co-founded Los Angeles-based ArtWord Graphics with husband Cliff. After the couple sold the ArtWord agency, Karen worked as a freelance designer (and Mom) until joining Cliff at PureBlend.